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What is EMV?
EMV is a global industry standard used to govern chip card payments and acceptance devices like POS terminals. Europay, MasterCard and Visa developed the standard and, according to MasterCard, cards with EMV chips embedded in them provide strong security features, amongst other capabilities.
When Should I Be EMV Ready?
According to MasterCard, if you install EMV capable card readers with PIN support by Oct. 1, 2015 you won’t be held liable for fraudulent transactions (lost, stolen or counterfeit). If you do not upgrade your terminals or equipment by Oct. 1, 2015 then your business will be held liable for potential counterfeit, lost or stolen fraudulent transactions made with EMV chip-enabled cards. Only fuel dispensers at gas stations are exempt from the 2015 deadline. Instead, they have until Oct. 1, 2017.